A One-Woman Marketing Department

Running a shop on Etsy has it's fair chunk of upsides – namely access to a large audience and name recognition for the platform, but unfortunately the trade-off is some significant downsides, such as the inability to truly build your own brand within the platform, including such important aspects for e-commerce as re-marketing to previous customers. Luckily, with some hard work and careful planning, if selling on Etsy is the best track for your business, there are some ways you can build a customer list and re-market to those who have already shown their interest in you by making a purchase! The Do Not's: Let's start with these first, because they are important. Etsy is a community that has a list of rules for its buyers and sellers. Furthermore, Etsy has proven time and again that they are not shy to ban users (particularly sellers) who do not follow their rules. So here's a few things you cannot do: Do not send messages of solicitation to users. This would